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Equine Product Development & Consulting

Real-World Testing. Practical Solutions. Market-Ready Products.

At WH Stables, we specialize in hands-on evaluation and development of products for equine and agricultural use. Our work is grounded in real barn environments, where safety, durability, and functionality are tested daily under true working conditions.

We partner with product developers, manufacturers, and brands to help adapt and position products for success within the U.S. equine and livestock market.

 Field Testing & Product Evaluation

Products designed for companion animals often require significant adaptation for use around horses and livestock. We provide real-world testing in active barn settings, evaluating:

  • Durability under large animal interaction

  • Performance in group feeding environments

  • Feed flow, reliability, and consistency

  • Environmental exposure (weather, mud, dust)

  • Safety considerations for equine use

Our goal is to identify what works, what doesn’t, and what is needed to make a product viable in the field.

 Equine-Specific Insight

The equine industry presents unique challenges that differ greatly from the pet market. With direct experience in horse care, feeding systems, and facility management, we provide insight into:

  • Herd behavior and dominance dynamics

  • Feeding efficiency and waste reduction

  • Safety risks specific to horses

  • Practical use in boarding, training, and private facilities

  • Direct contact with feed companies and other US equine distributors

This perspective helps bridge the gap between product design and real-world application.

 Market Positioning & Industry Access

We assist in preparing products for introduction into the U.S. equine and agricultural market by offering:

  • Guidance on product adaptation for large animal use

  • Insight into customer expectations and buying behavior

  • Exposure to horse owners, barn managers, and equine professionals

  • Real-world demonstration and feedback opportunities

Our network includes individuals and facilities actively working within the horse industry, providing valuable input during early product development stages.

 Strategic Location & Reach

WH Stables is based in the Pacific Northwest, with proximity to major port access supporting efficient product movement and logistics.

In addition, we maintain operational reach and industry connections in the Central United States, including Colorado, allowing for broader exposure across varied climates, terrain, and equine operations.

This dual-region presence provides valuable insight into how products perform across different environments and user needs within the U.S. market.

 Collaboration Opportunities

We work with companies seeking to expand into equine or agricultural markets through:

  • Product testing and evaluation

  • Development feedback and refinement

  • Market entry strategy for U.S. equine use

  • Ongoing collaboration for product improvement

 About WH Stables

WH Stables is an active equine facility where daily operations provide a practical foundation for evaluating products under real conditions. Our approach is rooted in experience, with a focus on solutions that work not just in theory—but in the field.

Contact

Jennifer Chappell
Equine Product Development & Consulting
WH Stables

pcteach.com@gmail.com

[970-640-3726]
www.whstables.com

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Created By foqxphotography Jennifer Weber   Updated December 2025

Photo: Jessica Ferro and Sailer at Western Dressage World winning top 10. Jessica is a student of Jennifer's of over 20 years. Congratulations Jessica Ferro!

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